Communicating Key Benefits
Challenge and Issue
Translating technical features into clear benefits is difficult for speakers in the high-tech industry, as many focus on product intricacies instead of the value these features provide to customers, and customizing information for specific audiences can be time-consuming, often leading speakers to default to generic technical descriptions instead of tailoring their presentations.
Risk and Impact
Speakers often assume audiences share their technical expertise, which can alienate decision-makers who seek clear, actionable insights and ultimately diminishes the presentation’s effectiveness and persuasiveness.
APT Solution
APT trains Marketing and Sales professionals to focus on how their offerings transform customer experiences by clearly articulating the unique benefits and managing change effectively.
